Hi, my name is Haben (aka Web Marketing Guy). I help small businesses get started the right way. Based in Melbourne, Australia, I work with clients all over the globe offering strategies, web design & marketing services to help them get more customers online.
Back in 2010, I started my first home services business. I had no idea where to begin, and even less idea about marketing. Like many small business owners, I felt stuck, frustrated, and overwhelmed.
To make things worse, I trusted the wrong people — agencies and freelancers who promised the world but delivered very little. It was a tough (and expensive) lesson.
That’s why I understand exactly what you’re going through. I’ve been there. I know how confusing, overwhelming, and risky marketing can feel when you’re trying to grow a business.
Those struggles are what led me to start Web Marketing Guy.
I made plenty of mistakes in the beginning, but those mistakes forced me to learn. I dove into digital marketing, tried just about every strategy out there, and slowly figured out what actually works.
Over the years, I’ve cut through the noise. I’ve tested countless ideas, scrapped the ones that wasted time and money, and kept the ones that consistently bring results. Today, that’s what I share with my clients — simple, proven strategies that help small business owners like you get more customers without the stress or guesswork.
I want to help you avoid the stress & overwhelm experienced by many small business owners (SBO) when starting & growing your business.
My goal is to make it as easy as possible for you to get your business online and start attracting the customers you want.
Running a small business means wearing a lot of hats. One minute you’re the salesperson, the next you’re handling admin, then you’re suddenly the marketer too. It’s no wonder so many business owners feel stretched thin and scattered.
When you’re caught up in the day-to-day, it’s easy to lose sight of the bigger picture. Marketing turns into a series of random tasks instead of a clear, focused plan.
That’s where I come in.
My role is to help bring order to the chaos. I work with small business owners to cut through the noise, simplify the marketing process, and create a clear path forward — so you always know what to focus on next and why.
Whether you’re just starting out or running an established business, everything I do begins with your ideal customers — the people you actually want to work with.
They’re the ones who value what you do, are enjoyable to deal with, and make your business profitable. By focusing on attracting more of them, your marketing becomes simpler, more effective, and far less stressful.
When you’re starting out, it’s normal to take on any customer who walks through the door. But before long, you realise the truth: some customers are easy to work with, value what you do, and happily pay for it — while others are demanding, draining, and hardly worth the return.
If you’ve been in business for a while, you already know exactly what I’m talking about.
That’s why my focus is helping you attract more of the customers you actually want — the ones who make running your business enjoyable and profitable — while filtering out the time-wasters from the start.
By crafting your marketing strategy around your ideal customer, you’ll reach your goals faster and build a business you genuinely love running.
Customers are the lifeblood of any small business. So it only makes sense to design your marketing around their needs, right?
The problem is, many businesses stop at making things look “pretty” or mobile-responsive. While that’s important, it’s not enough.
What really makes the difference is addressing your customers’ questions, concerns, and goals. When your marketing guides and informs them, you create a positive impression and move them one step closer to choosing you.
Mapping the Customer Journey
Every customer goes through a journey before making a decision. By understanding that journey and anticipating their needs, you can craft an experience that builds trust and positions your business as the obvious solution. That’s where I come in — helping you design strategies that speak to customers at each stage of their decision-making.
Make It Easy for your customers
In today’s world, people are overloaded with information. The last thing your customers need is more complexity.
That’s why I help present information in a way that’s clear, simple, and easy to digest. When you take the cognitive load off your customers, their experience becomes smoother, and their impression of your business improves dramatically.
At the end of the day, most customers want to be informed, guided, and reassured by you — the professional. When you make their decision easier, they’re far more likely to become loyal, paying clients.
Clear goals and expectations make everything run smoother — and clients are always happiest when they know what’s happening at each step.
That’s why the first thing we’ll do after you submit an enquiry is jump on a quick discovery call. It’s a relaxed chat where I get to learn about your business, your challenges, and your goals — so we can see the best way forward together.
Once we’ve had our discovery call, we’ll talk through your needs and outline some possible solutions that fit your budget and goals.
From there, we’ll schedule a follow-up call (usually 30–60 minutes) to gather all the details we need to move your project forward with confidence.
After the paperwork is signed, we don’t waste time — we get straight to work bringing your project to life.
Every project is a collaboration. Depending on the scope, there may be some back-and-forth to share feedback or clarify details — that’s completely normal and helps us get the best results.
For ongoing marketing, we’ll also schedule regular check-ins (usually monthly) along with progress reports. This way, you’ll always know exactly where things stand and how your marketing is performing.
When a project wraps up, I’ll make sure everything is delivered, explained, and ready for you to use with confidence. You won’t be left with unanswered questions or wondering what to do next.
For ongoing marketing, this stage is more of a transition — moving from setup into continuous growth. We’ll review what’s been achieved, make sure you’re comfortable with the process, and then focus on building momentum.
The goal is simple: to leave you with clarity, confidence, and a clear path forward.
Your website isn’t something you “set and forget.” To keep things running smoothly, all the essentials — like annual web hosting, plugin updates, and theme maintenance — are included in your annual package.
Need extra help? I also provide ad-hoc services such as updating images or text, adding new pages, or tackling more technical tasks. These can be requested anytime through the website or by email.
My standard rate is AUD $120 per hour, but for larger or more complex projects I’ll prepare a tailored quote so you know exactly what to expect.
You’ll also have access to step-by-step video tutorials showing you how to make simple changes yourself — like editing text, swapping images, or adding new pages — giving you the freedom to stay in control.
And if you ever need clarity, advice, or a helping hand, I’m just an email or enquiry form away.
Book a 15-30 minute obligation-free call to discuss your business goals and how we might be able to help you. Ask us anything you like and gain clarity about digital marketing and our services.
