I want to help you avoid the stress & overwhelm experienced by many small business owners (SBO) when trying to get themselves out there.
My goal is to make it as easy as possible for you to get your business online and start attracting the customers you want.
Taking on the many roles and responsibilities that come with running a small business can often leave us spread thin and scattered. It’s a learn-as-go process and with that, it’s easy to lose sight of the big picture as we get lost in the endless tasks that are required of us. A large part of my role when working with small business owners is providing a sense of order with respect to marketing.
Whether you’re starting out or have an existing business, my approach is always centred around your ideal customers. The ones you like dealing with and the ones that are the most profitable for your business.
When starting out, businesses often take on any customers that come through the door. They soon learn some customers are easier to deal with and pay more, while others are more demanding, difficult for less return.
If you’re an an existing business owner, you know what I’m talking about. In either case, I want to help you find and attract more of the ideal customer while weeding out the time-waste from the start.
Crafting a design or marketing strategy from the start with your ideal customer in mind will help you achieve your goals a lot faster and help you design a business you’ll love.
Customers are the lifeblood of any small business. Designing your marketing around their needs seems like common sense, right?
However many only go as far as making things look pretty and responsive.
Addressing their questions, concerns, informing, guiding them gives them a positive impression of your business and brings them a step closer to engaging with you.
Failing to do this has the opposite effect. So wouldn’t you?
Mapping the customer journey
By looking at the customer journey and strategically designing around it, you have a better chance of turning visitors into customers.
I map out their journey as their making their purchasing decision, anticipating their needs then crafting an experience that helps inform and guide them, and presenting you as the best solution to their needs.
Make it easy
In a world where we’re bombarded with so much information, it’s easy to overwhelm the brain.
Knowing this, I help present information in easy to digest way.
Taking the cognitive load off your website visitors makes their experience smoother adding to the positive impression of you and your business.
People appreciate and pay for convenience.
Most customers are there to be informed, guided, and persuaded by you, the professional. Let’s help them the best way we can.
Setting goals & expectations is a collaborative process and clients are usually happiest when they know what’s going on.
After you submit an enquiry well jump on a discovery call to find out about your business.
During our discovery call, we’ll discuss your needs and offer possible solutions depending on your budget and goals.
This is then followed up by a 30 min – 1 hour call to gather required information to move the project forward.
After the contract is signed we’ll get started straight away.
Depending on the project, some back and forth may be required to get feedback and clarification if needed.
For ongoing marketing we’ll have periodic calls (usually monthly) & reporting to discuss progress.
Ongoing services such as annual web hosting, plugin and theme updates are all included in your annual package.
Ad hoc services such as editing images or texts, adding pages to your site, or more technical tasks can be requested by submitting a request through the website or via email.
The hourly rate is AUD$120. For more complex tasks or projects I can provide you with a quote.
You’ll also have access to video tutorials on how to make basic changes such as editing text or images and adding pages.
Need clarity, advice or anything else? Get in touch via email or submit an online enquiry.
Hi, my name is Haben (aka Web Marketing Guy). I help small businesses get started the right way. Based in Melbourne, Australia, I work with clients all over the globe offering strategies, web design services, and marketing to help them get more customers online.
In 2010 I was probably in a similar position when I started a home services business. Unsure where or how to start, with little to no understanding about digital marketing I got stuck and felt frustrated. My lack of knowledge left me vulnerable to getting scammed by a number of agencies and freelancers.
That’s why I resonate with many small business owners and understand your challenges and frustrations when starting out or trying to grow your business. It was these experiences that lead me start Web Marketing Guy with the small business owner in mind.
Unfortunately, I managed to do many things wrong at the start. But fortunately this started my digital marketing learning journey that I’m glad I was forced into. Over the years, through courses and online resources I tried many different ways to get customers. Sifting through vast amount of information I’ve kept what’s consistently worked for me and my clients and discarded the unnecessary and wasteful.
Book a 15-30 minute obligation-free call to discuss your business goals and how we might be able to help you. Ask us anything you like and gain clarity about digital marketing and our services.
